Coincidence or purposeful placement?

I saw this at the store the other day:

witch

So either it’s just some early Halloween decoration that was put up near this section, or someone is trying to make a statement… perhaps something about the wickedness of reading Dan Brown? I’m thinking coincidence, really, but I have a habit of giving people more credit than I sometimes should. You be the judge.

(And sorry for the blurry shot… I was in a hurry)